1.                  The Power of Attitude – The attitude you choose to assume toward life and everything it brings will determine whether you realize your aspirations. What you are capable of achieving is determined by your talent and ability.  What you attempt to do is determined by your motivation. How well you do something is determined by your attitude.

2.                  Tackle Adversity – You are going to be knocked down.  To achieve success, you are going to have to solve problems. I’ve never encountered a person who achieved anything that did not require over coming obstacles. Expect them.

3.                  Have a Sense of Purpose – Understand what you are trying to do. Stay focused on your original and primary purpose.  Be some one who delivers a first rate performance every day.

4.                  Make Sacrifice You Ally – You can not be successful without making sacrifices.  Most losing organizations are populated with people who constantly complain about life’s difficulties.  Take pride in making sacrifices and having self-discipline.

5.                  Adapt or Die – Things are always changing, so embrace the fact that your life and career are always in transition.

6.                  Chase Your Dreams – All great accomplishments start with a dream.  They give you a burning desire to get up in the morning and achieve.

7.                  Nurture Your Self-Image – A positive self-image grows out of having strong character.  To be trustworthy, committed to excellent, and to show care for others are the underpinnings of a successful person.

8.                  Foster Trust – All relationships are based on trust.  Many people ruin tremendous opportunities because they did not have the discipline and decency to do what is right. Do what you feel is right regardless of peer pressure or personal desires; success and confidence will not be far behind.

9.                  Commit to Excellence – Do everything to the best of your ability.  Everyone wants to be associated with people who set and maintain high standards.

10.              Handle with Care - Treat others as you would like to be treated – with concern and care.